Product Introduction / Dealer Meetings

In 2007, the Isuzu Commercial Vehicle & GM Medium Duty Dealer Meetings were held in Las Vegas, Nevada. The challenge was to clearly demonstrate Isuzu’s commitment to the US market and its dealers and to also outline in a vivid manner, the profit potential of the Isuzu franchise today and in the future.

The raked theater seating, two 40 foot projection surfaces, and a concert quality sound system provided a sense-surround experience. An amazing opening and a fantastic close book-ended thrilling new model introductions.As the final speaker in the Dealer Meeting delivered closing comments, an incredible laser, smoke, music, lighting, pyro, and video sequence built to a dramatic finish.